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What does RPM in your AdSense account mean?

RPM stands for Revenue Per Mille, which is the fictitious income per 1.000 page impressions.
It is a kind of statistical metric that helps you understand how your site performs.
RPM can vary widely by season, day of the week, niche, type of site, etcetera.
There are many sites with an RPM of less than $ 1 per 1.000 impressions.

That kind of low RPM is typical for forums, game-sites and social networks.
Visitors of those kinds of sites are there to talk, play and socialize.
Most of the time they are not interested in ads.

Information sites are more likely to have a higher RPM.
Especially when the information concerns expensive products.
In general, an RPM of more than $ 10 per 1.000 impressions is considered to be relatively high.
With an RPM like that you need a few thousand page impressions per day to make up to a $ 1.000 per month with AdSense.
Care to share some info about your AdSense RPM?
Perhaps you have some specific pages with an impressive RPM?
Let us know and drop your comments below!


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