Whenever you create an ad, you need to make sure that the results are measurable so that you can get a real sense of what's working for you and what isn't. Not every ad is going to be a winner, but you need to be able to understand what went wrong before you replace the existing ad with something new or attempt to tweak it in one way or another. Here are 5 things to pay attention to when you are digging a little deeper into the metrics of your ads:
1. Are you looking at the right ad metric?
It is easy to see a big number in one element of your ad metrics and believe that it is performing as it should. That can very well be a mistake because it takes more than just a big number for an ad to be successful. The perfect example is with an ad that is racking up many thousands of views. On the face of it, that may seem like a good thing, but if only a few people are clicking through, you actually have a problem.