When you first became a home party consultant, you were full of energy and excitement about your new business, and probably found yourself dreaming about how quickly you would become a “success” and started making plans about how to spend all the money you were sure you were going to be making, right?
And then, somewhere between two and six months into running your new business, you hit a slump and found it difficult to maintain the momentum, right? Maybe your sales started dropping off, or you found it more difficult to convince people to host a party. Maybe you even found yourself doing things like cleaning the scum behind the bathroom sink faucets or scraping the grout in the kitchen, just so you didn’t have to get on the phone and face another rejection. Maybe you even began to doubt yourself and think that maybe you’re not cut out to be a home party consultant after all.
Well, I’ve got some good news for you! What you’re facing is something that probably 85% of all new home party consultants face in their business. In fact, not only is it a common problem, there is also a solution. Just follow these simple techniques, and in no time at all, you’ll find yourself back on the fast-track to owning your own successful – and profitable business:
Dream a Little Dream
Set aside an hour when you’re not going to be disturbed. Turn off the phone, don’t look at your email, and if the doorbell rings, pretend that you’re not at home. The first thing you’re going to do is a little “dreaming.” That’s right. I want you to sit down and imagine your “perfect” business. Let’s pretend that it’s 5 years from now. What does your business look like? Describe it. Where is your office? What is your title? What does your office look like? Do you have a staff or team? How many? What are they like? It’s important that you write down on paper your dream. Put as many details into it as you can – how much money do you make a year? What kind of lifestyle do you have because of your business?
The reason that it’s important to dream first is because if you don’t have a vision – an idea of what you want – how are you going to know when you get there? Start with the big picture first. Every time you get discouraged, just knowing where you want to end up and exactly what you want to achieve can help you to stay focused and motivated, even during the most difficult of circumstances. If you’re a visual person, you might even want to create a dream book that you can paste pictures in of the things you want. (The world’s experts on goal setting and business building and even top sports figures all agree that visualization is one of the basic building blocks of getting what you want.)
Now create your long-term goals. Here are a few things to keep in mind about goals: Write them down. Give each goal a deadline. And make your goals SMART (Specific, Measurable, Achievable, Realistic, and Timely.) Long-term goals can be goals that you want to achieve anywhere from 1 to 5 years down the road. Here’s another hint: Your long-term goals should all be related to the last things you need to do before achieving your dream.
Get Chunky with It
Now let’s break down one of your long-term goals. (This is also called “chunking” your goals.) For example – if you decide that within one year you want to be making $20,000 a year working part-time in your home party consultant business, one of the things you’ll need to figure out is what your net average party sales are. (You can either take your total sales for the last year and subtract your expenses, or if you haven’t been in business for a year yet, take your last month’s party sales and add them up.) Now subtract your expenses – what it cost you to do business. Next, multiply that number by 12. Then take your “goal” amount - $20,000. Divide that by 12. (I’m going to round it up to $1,667.) In order to reach your goal of $20,000 a year, you only have to earn $1,667 a month – which really isn’t that much.) Now look at the number you came up with for your net sales. Let’s say you came up with $300 per party, and you’re holding an average of 4 parties a month. At your current level, you only have to make another $5,600 in the next 12 months – or an additional $466.67 a month. Which means there are two very simple ways you could meet – actually exceed your goal. Increase your sales at every party – in this example, that means you only need an additional $116.67 per party. Or hold two more parties a month, and you’ll exceed your goal.
Plan Your Work and Work Your Plan
Now let’s work on creating short-term goals that will help you achieve your long-term goal. If the average guest at a party spends $50.00, then that means that you would only need three additional guests each month – and you’ll meet or exceed your goal. What can you do this week to help each one of your hostesses get one or two more guests to their parties? What about a contest? A fun new theme? Can you find a new way to motivate your hostesses? What about encouraging them to give out catalogs to each person they invite who can’t come to the party? Or offering a special – and highly coveted prize – to the hostess with the highest sales for the month?
That’s all there is to it. Know what you want – have a vision for your business. Create long-term goals that are SMART. Chunk those goals down into doable steps each week or each day. Work on each step until you’ve achieved it, and then move on to the next. Persistence will pay off in the end, and one day you’re going to look around and realize that you’ve built the business you once only dreamed about!
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